Social Media Today
Social media is changing business exposure on a daily basis. As a constantly growing and evolving industry it has become increasingly important to not only create but to maintain a brand presence on the major social networks. Social media has become a primary way for clients to contact businesses over their concerns, interests, or to even serve the purpose of publicly thanking a business for what they have done.
According to the Nielsen Company's "The U.S. Digital Consumer Report", almost half (47%) of smartphone owners visit social networks every day via mobile applications. With the rapid adoption of mobile devices, social media has a symbiotic relationship with the mobile consumer.